Simplifying billboard advertising
At Apiiz, we streamline the connection between business owners and outdoor billboard companies through a digital platform. By simplifying the process, we make it easier to plan, book, and manage billboard campaigns efficiently, ensuring seamless collaboration between advertisers and media providers.
2023
Marketing
20+
Research
Market analysis and outdoor advertising qualitative data interviews
In our comprehensive research efforts, we conducted a thorough market analysis to identify potential competitors and companies offering similar products. Additionally, we engaged in in-depth conversations with over 10 signage companies. This dialogue allowed us to delve deeper into the physical market's intricacies, understand their unique challenges, and gain insights into what matters most to them in the signage industry.
Understanding of the key outdoor advertising roles
Our research revealed distinct roles within the physical advertising market. We identified three key players: companies seeking to advertise, those specializing in selling advertising real estate spaces for outdoor signage, and advertising agencies acting as intermediaries. Understanding these dynamics gave us valuable insights into each segment's diverse needs and pain points. Additionally, our market analysis allowed us to identify competitors and potential collaborators, positioning us to offer a unique and tailored solution within this multifaceted industry.
Tailoring for varied preferences
Furthermore, our research unveiled a striking disparity in the outdoor advertising landscape. We observed that both small and large companies engage in outdoor billboard advertising, but the divergence lies in several crucial factors. These disparities encompass the location of advertisements, the variety of sign types employed, and the campaign-specific attributes. Differences are noticeable regarding sign dimensions, the number of signs within each campaign, advertising timeframes, and geographical coverage. Understanding these variations in the preferences and strategies of advertisers allowed us to tailor our platform to accommodate the diverse needs of businesses across the spectrum.
Pain points
Lack of global reach - Businesses often struggle to find signage companies with the right expertise and capabilities.
Time-consuming process - Coordinating with multiple signage vendors and managing the campaign logistics can be incredibly time-consuming and prone to errors.
Diverse quality standards - Signage campaigns often suffer from varying quality standards when dealing with multiple vendors, making it challenging to achieve a consistent level of quality.
Missed advertising opportunities - The core problem encompasses two components, billboard campaigns miss out on revenue-boosting opportunities, while business owners lose the chance to secure prime advertising spaces at discounted rates at the last minute, leading to unused ad spaces and missed marketing prospects.
High costs and lack of knowledge - Traditional signage campaigns can pose a financial challenge for small and medium-sized businesses. Additionally, these businesses often face a lack of familiarity with physical signage advertising methods, compounding their advertising difficulties.
User Needs
Seller
Revenue and retention -
Achieve higher sales while nurturing existing and new customer relationships.Global outreach -
Reaching a global customer base, connecting with potential clients from all over the world.
Streamline operations -
Simplify and expedite the sales process for efficient transactions.
Ease of use -
A user-friendly platform is required for easy customer engagement.
Prompt sales -
Secure sales quickly and efficiently to boost revenue.
Buyer
Cost-effective advertising -
Find advertising opportunities that maximize their budget.
Time efficiency -
Minimize time and effort spent on campaign creation.
Successful outcomes -
Achieve a successful advertising campaign outcome.
Ease of use -
Seek a user friendly platform for hassle-free campaign management.
Expertise deficit -
Dealing with knowledge gaps to improve effective advertising campaigns.
Solutions
Global signage network - Apiiz offers access to a global network of reputable signage companies, allowing businesses to find the right partners for their campaigns anywhere in the world.
Efficient Campaign Management - Apiiz simplifies the campaign management process by providing a centralized platform for communication, data analysis, and logistics management.
Advertising gaps and revenue loss - Effectively mitigates revenue losses caused by frequent signage time changes. We accomplish this by strategically filling these gaps with well-timed, budget-friendly promotions, ensuring consistent revenue streams and long-term success for our clients.
Quality alignment - Apiiz tailors billboard solutions to individual user needs, ensuring that businesses select signs that perfectly match their style and requirements. This personalized approach guarantees a consistent quality throughout their campaigns.
Cost efficiency - Apiiz optimizes the purchasing process, reducing costs by leveraging the platform's network and negotiation capabilities.
Design Language
The design language is clean but has a young edge. The primary colors are magenta and a gradient of pink and orange.
The main values of Apiiz are innovation, efficiency, reliability, and accessibility. The combination of orange, magenta, and pink represents the innovative energy we wanted to bring to the table; it combines the new and the previous world of the mechanic approach.
The orange color represents the optimistic efficiency. It is a warm color that provides the ability to trust.
The light pink is for the softness and accessibility; it appears in little touch in the app.
The gradient appears when something exciting happens, like finishing uploading a sign or ordering a campaign.
Behind the Logo
The name "Apis" derives its inspiration from Greek mythology, where "Apis" is the angelic bridge between mortals and the gods. Much like Apis, our platform serves as a connection between sellers and buyers in the realm of outdoor signage.
The reference to the god Apis, symbolized by a bull, is represented by ain the horn-like elements atop our logo.
The double "i" in our name signifies our dual role, bridging sellers and buyers, while the "Z" at the end generates a buzz, Similar to the Buzz signs spark when used for marketing by businesses.
Our choice of vibrant, positive, and creative colors reflects our commitment to a fun and engaging user experience. It mirrors the creativity integral to both our platform and the world of advertising.
